Ep 21: How To Market Your Freelance Writing Business For Less Than £100 A Year

January 3, 2017

In this episode of One Hack Away From Wonder Woman, I'm talking marketing - how to market your freelance writing business for less than £100 in 2017. 

I share my tips for the marketing channels that really work, the free tools that will save you a fortune and boost your brand, and the actions you can take over the next 12 months to secure your freelance future.

Tune in now to find out how I market my business on a budget - there's no need to fork out a fortune on paid-for products and services, and I've got the low-down on getting ahead for less. 

Show Notes







Talk to Lorrie (you know you want to...!)

Lorrie on Twitter: www.twitter.com/lorriehartshorn

Lorrie Hartshorn: B2B freelance writer


Ep 20: The Secrets Successful Freelance Writers Wish You Knew

December 29, 2016

This episode, I'm talking secrets: all the things experienced and successful freelance writers wish you knew (and wish they'd known!) about the way this business works. I take a peek at some of the things everyone says you need to do that I now happily ignore, four major freelance f*ck-ups ('scuse the swears!), and what writers like you charged when they started out, and what they charge now. 

Tune in now to get the truth, the whole truth and nothing but the truth, so help me podcast listeners! It's time for more transparency in freelance writing, and it starts here!


Show Notes

Lorrie on Twitter: www.twitter.com/lorriehartshorn

Lorrie on LinkedIn: https://uk.linkedin.com/in/lorriehartshorn

Guide to website copywriting fees

Freelance B2B and industrial copywriter

Ep 19: Setting SMART Goals For Your Freelance Writing Business

December 7, 2016

In this episode of everyone's favourite freelance writing podcast*, we're continuing the New Year theme by looking at how to set effective SMART goals for your freelance writing business. I outline why SMART goals are so important, break down each of the letters and what they mean for your business goals, split life into five categories and talk an excessive amount about pie. And who doesn't love pie?

If you're facing down another underwhelming year in your freelance writing business, or you're just ready for 2017 to be the year where you really crack it, tune in now. 

*Of course!

Show Notes

Lorrie on Twitter: www.twitter.com/lorriehartshorn

Lorrie on LinkedIn: https://uk.linkedin.com/in/lorriehartshorn

Lorrie Hartshorn B2B website and microsite copywriting

Ep 18: Five Steps To Streamlining Your Freelance Business

November 29, 2016

In this bumper catch-up episode, I take a look at how to streamline your freelance writing business in five steps, ready for a profitable (and more enjoyable!) New Year. There are tips for tackling your client communications process, your finances and your admin, plus advice on finding the marketing channels that work for you, and snipping out all the unproductive hustle that eats up your day and keeps you chained to your desk. All in 25 minutes!

Tune in now for this latest snippet of wisdom this week - 25 minutes that will help you streamline, systematise and take control of your freelance business, ready for a better year than ever.


Ep 17: How To Boost Your Freelance Writing Earnings Before The End Of The Year

November 9, 2016

The end is nigh! 2016 is almost through, and - with it - your chances to make it the profitable year you'd hoped for. But, it's not over yet - there are still some very effective ways to boost your freelance writing earnings before the year is out.

In this episode, I outline a good range of ways to earn extra money before 2017 - emails you can send to tempt clients into booking you out for December, formulae you can use to increase your freelance writing rates significantly (and relatively painlessly!), new fee formats that will enable you to charge more for every project you take on, and advice on how to streamline your brand, website and online activity so that clients will start to see you - and pay you - as the quality writer you are.

So, tune in now for a slightly longer snippet of wisdom this week - 19 minutes that will help you charge more, earn more, and enjoy life that little bit more too!



Ep 16: How To Fight Freelance Scope Creep

October 24, 2016

Scope creep: we've all experienced it. You sign on to a client's project and, by the end of the gig, you've done twice as much work as you agreed to - all for the same price! One little favour is part of being flexible and keeping clients happy, but how do you handle the situation when one "Can you just...?" turns into 10?

In this episode, I'm giving you the low-down on scope creep: why it happens, how to put the brakes on it if it's happening now, and how to stop it happening again. I outline four options you can pick from that will get you out of the situation and on to better paid, more satisfying and less stressful projects in future.


Tune in now for the latest 15 minutes of waffle wisdom, and come and let me know what you think once you've had a listen :)


Ep 15: How To Get Awesome Freelance Writing Feedback

October 19, 2016

Asking for feedback - it seems like this is every freelance writer's nightmare, otherwise why are you all so scared of doing it?! 

In this week's episode, I'm talking about why getting feedback is so vital, how you can go about it, and how to make sure the feedback you get is both positive and useful to your business. I got some input from one of my clients on this, and I've also shared my personal feedback gathering methods, so for all the info, tune in now and enjoy this latest 15 minutes of waffle. I mean, wisdom.

Thanks for listening! x

Show Notes

Lorrie on Twitter: www.twitter.com/lorriehartshorn

Lorrie on LinkedIn: https://uk.linkedin.com/in/lorriehartshorn

Lorrie's copywriting and coaching website: www.lorriehartshorn.com

Ep 14: How To Build An Awesome Online Network From Nothing

October 12, 2016

Having an awesome network can take your freelance writing career to the next level, preventing isolation and stagnation, and helping you generate new ideas and opportunities.

But when you’re new to freelancing, where does this network come from? How do you build new connections - and how do you maintain enough of them?

This episode, we're talking about how to build an awesome online network from nothing: how to acquire authentic new connections, how to nurture and develop relationships, and the formula I use to keep track of it all!

Tune in now for another 15 (ish!) minutes of freelance writing wisdom ;)

Show Notes

Lorrie on Twitter: www.twitter.com/lorriehartshorn

Lorrie on LinkedIn: https://uk.linkedin.com/in/lorriehartshorn

Lorrie's copywriting and coaching website: www.lorriehartshorn.com

How Giving Work To Other Freelance Writers Can Help Your Business

Ep 13: Cold Calling For Freelance Writers 101

October 4, 2016

It's the outbound marketing stream that every freelance writer loves to hate - yes, we're back for season two and we're talking COLD CALLING!

If you're going through a quiet patch, or you're just tempted to see whether cold calling could work for your freelance writing business, tune in to find out some of the big 'do's, 'don't's and 'just get down to it's! In this episode, I outline how to create an ICP, cold calling pitfalls to watch out for, how to script your calls, and how to follow up. 


Ep 12: Inbound Content Marketing 101 - results for you, result for your clients.

September 5, 2016

This week - in the final episode of the season - I'm talking inbound content marketing 101: what is it, why it's important, the three key benefits you'll get from using it, and how it's your best friend if you (like most freelance writers I know) hate cold-calling.

We'll be talking Attract/Convert/Close/Delight and Know/Like/Trust, so if you feel like you could do with a crash course in the best way to market your business - and your clients' businesses - tune in for 15 minutes of wisdom now.