Ep 11: How To Inject Assertiveness Into Your Business Communications

August 29, 2016

In business, being the most qualified person doesn't guarantee you'll get ahead. Confidence has a huge part to play in both seizing and creating amazing opportunities - and you've got to let that confidence shine through, even if you don't always feel it. 

This week, I’m talking about injecting assertiveness into your written content to help boost your business. I'm sharing a number of really effective techniques that you can implement straight away via a range of channels to let your clients and prospects know that you can handle their most exciting projects, but that you won't be handling any of their bullshit.

So tune in now to find out how to portray your best professional self. Assertiveness will help you go far if you let it!

Show Notes


Ep 10: The Biggest Obstacle To Freelance Writing Success - And How To Beat It

August 15, 2016

The biggest challenge of self-employment is being the solution to every problem you ever face. And I'm talking about the biggest problem of all in this week's episode: self-sabotage. 

Call it how you like, but the self-defeating mindset is the single biggest obstacle facing freelance writers. Making excuses for not pitching, going round in circles because you don't have a portfolio, getting stuck charging low fees because you just can't find a way to move up a level - this is a bumper episode and I'm tackling it all. Plus, you get to find out what a sloth and a tangerine have in common - no word of a lie!

Tune in now to find out about the four most common self-defeat scenarios, and how you can move past them. I'm also including a special offer for your business this week to celebrate us hitting double figures - so thanks, as always, for listening.

Show Notes


Ep 9: The One Sure-Fire Way To Fail As A Copywriter

August 8, 2016
Copywriting is easy to get into but not easy to succeed at - and there's one sure-fire way to make sure your career as a copywriter fails. Don't fall into the same trap that so many wannabe writers do!

In this episode, I examine some of the ways your content might be failing to hit the mark thanks to one big mistake. And (because I'm lovely, right?) I outline how to make sure you avoid that big old pitfall and write copy that will capture your readers' imaginations no matter which subject you're tackling. So tune in - in just 10-15 minutes, you'll have a lot more information than you did before, plus some actionable points to help improve your copy.

And, once you've had a listen, let me know what you think over on Twitter @LorrieHartshorn.

Thanks, as ever, for listening! x


Show Notes

Why we all need to stop hating on listicles (I promise I'm not talking about lists again!)


Lorrie on Twitter: www.twitter.com/lorriehartshorn


Lorrie Hartshorn: B2B email newsletter copywriter


Ep 8: MARs And Added Value: How To Set Your Freelance Writing Fees

August 1, 2016
Setting fees seems to be one of the hardest things for freelancers to tackle - whether they're new to the business or not. So often, I see freelance writers charging fees that are so low, they're basically paying for the privilege of working. 
In this episode, I outline how to set your personal MAR and how to set tailored fees for every project using three pricing criteria. In just 10 minutes, you'll have a clear understanding of what you should be charging, and how you can justify charging clients more than you currently do. 
You deserve to earn a good wage, it's just a case of getting out there and charging the right fees. Tune in and boost your freelance writing earnings today!

Once you've had a listen, let me know what you think over on Twitter @LorrieHartshorn.

Thanks, as ever, for listening! x


Ep: 7: How leaning on lists can transform your freelance writing business

July 25, 2016

This week, a topic I'm sensing will be setting some teeth on edge - but stick with me! I'm talking about how the humble list can transform your freelance writing business. I've broken it down into three areas: day-to-day operations, marketing and actual writing, so there's something for all small business owners to take away.

Lists get a bad rap, either as boring or as click-bait or as an old-fashioned organisational chore, but it doesn't have to be that way. They can simplify, streamline and open up new opportunitities, so put your faith in me for 10 minutes, and I swear you'll be convinced! 


I'd love to know what you think of this and previous episodes - plus any ideas for future topics to tackle. Come and chat @LorrieHartshorn.

Thanks, as ever, for listening! x

Show notes


Ep 6: How To Get Into A New Freelance Writing Niche - Quick!

July 18, 2016

Mastering new niches is part and parcel of being a successful freelance writer - whether you're doing it out of necessity when a new client appears on the horizon, or you've spotted a profitable new area you'd like to break into.

In this podcast, I outline how to master a new niche - step by step. We'll go from tackling the basics to adding authority to your subject-specific writing, so tune in now!

I'd love to know what you think of this and previous episodes - plus any ideas for future topics to tackle. Come and chat @LorrieHartshorn.

Thanks, as ever, for listening! x

Show notes



Ep 5: The 5 Skills Every Freelance Writer Needs To Master

July 10, 2016

It's easy to become a freelance writer - all you have to do is quit your day job and start marketing yourself as a writer for hire. A LinkedIn profile here, a basic website there, and you're all done. What's not so simple is making a success of it.

In this episode, I reveal the 5 skills every freelance writer needs to master in order to have any chance of surviving our saturated and highly competitive market. Some things you can fake 'til you make, other things need time, training and real effort - and I'm here to tell you which are which!

Tune in now for 15 minutes of business wisdom - and let me know what you think over on Twitter @LorrieHartshorn.

Thanks, as ever, for listening! x

Lorrie Hartshorn: freelance web copywriter


Ep 4: Three Easy Ways You Can Find Clients On LinkedIn

July 4, 2016

Hunting for clients can be a frustrating, time-consuming and unrewarding experience. Getting it wrong can be fatal for your business: it's a sure-fire way to fall out of love with your job and, if you can't find clients, you can't get paid.

In this episode, I look at three simple ways to find well-paying clients via LinkedIn. These aren't hacks; they're tried and tested marketing techniques that will enable you to establish meaningful connections with businesses that will pay for your services. No cold-calling, no spamming - just effective self-promotion.

Tune in now for 15 minutes of business wisdom!

Lorrie Hartshorn: trade and industrial copywriter




Ep 3: Working for free - the most common scenarios and how to tackle them

June 27, 2016

Working for free is a topic that never fails to trip up freelancers and small business owners. In episode 3 of One Hack Away From Wonder Woman, Lorrie delves into some of the most common working-for-free scenarios that freelancer writers and other creatives face, from "picking your brains" to competitions and sample work. 

You'll hear some simple ways to deflect the requests, ask to get paid fairly, and prevent the situation from recurring in future. 

Spoiler: #StopWorkingForFree!

Lorrie Hartshorn: website copywriter UK


Ep 2: How to work less and achieve more in your freelance career

June 21, 2016

In episode 2, Lorrie outlines six ways you can start working less and achieving more in your freelance writing career today. It's time to say goodbye to those pointless hours in front of a screen; by using these simple techniques, you can work more effectively in less time than before.

Show notes:


Stop pretending you can multi-task - and other adventures in freelance distraction



How to make time for your creative dreams - The Yellow Co. Blog / Heidi Burkey

Lorrie Hartshorn: B2B website copywriter